At this year’s China International Import Expo (CIIE), we were proud to participate in the Sweden–China Innovation Day — a forum dedicated to one of the questions shaping our industry: How can Swedish and Chinese companies innovate faster, together?
During the event, our Global Parthnerships Director, Magnus Anseklev presented how virtual sensing is reshaping mobility. He walked the audience through the shift from hardware-heavy solutions to software-defined intelligence, showing how data-driven insights can improve safety, sustainability, and the architectural flexibility of future vehicle platforms.
TK Li, Head of Sales for NIRA China, joined a panel discussion on innovation across borders. He highlighted how the Chinese automotive industry’s rapid pace aligns with NIRA’s own software-defined approach — and how working closely with Chinese OEMs continues to sharpen our products, thinking, and execution.
Sweden’s innovation leadership isn’t accidental — it’s cultural.
Compulsory schooling since 1842 built the foundation for a knowledge-driven society.
Around 3% of GDP is invested in R&D — among the highest globally.
Stockholm was recently ranked Europe’s most innovative region, and Sweden the second most innovative country in the world.
Strong national strategies in Green Tech and Life Science continue to accelerate sustainable development.
During the event, companies like AstraZeneca and Camfil echoed the same idea: openness and partnership are at the heart of Sweden’s innovation culture. It’s a mindset we share deeply at NIRA.
China is not only one of the world’s largest automotive markets — it’s one of the fastest in adopting digitalized, electrified, and software-defined mobility.
When we entered China in 2012, we met the usual challenges: cultural nuances, language differences, and the unmatched “China speed.” But over time, we built something stronger — a local team in Shanghai that blends Swedish engineering heritage with the pace, ambition, and creativity of the Chinese market.
Today, China is a cornerstone of our global growth. Our software products — from Tire Pressure Indicator to Loose Wheel Indicator — directly support China’s transition toward safer, cleaner, and smarter vehicles.